Friday, February 21, 2020

Communication Strategies in Nike Inc Assignment

Communication Strategies in Nike Inc - Assignment Example The paper tells that Nike is dominating the sports material industry for the past 33 years. Nike emerged as the number one athletic footwear company in the US and secured the position of number two American brands in terms of name recognition among overseas consumers, the status of the company matched with that of renowned organizations such as IBM and Coca-Cola. This high degree of recognition is one of the main reasons how Nike has been so vastly successful. "Values and mission is the vision of Nike". Values and Mission both are hand glove, which makes the vision a meaningful. Nike's core values center on the spirit of competition and the thrill of winning, its mission is a big hairy, audacious goal that has led it to annihilate its competitors, Adidas and Reebok. The company's goals include delivery of value to the shareholders by building a profitable portfolio of global footwear, apparel, equipment, and accessories brands. And High single-digit revenue growth; Mid-teens earnings per share growth; Increased return on invested capital and accelerated cash flows; and Consistent results through effective management of its diversified portfolio of businesses. Nike is continuously engaged in the construction of its effective and impressive strategies and to achieve the goals with its profoundly qualified and experienced team of directors and presidents and its CEO. The strategies are focused in four key areas such as 1.Deepening the company relationship with consumers, developing, improving and maintaining the relationship with the consumers is vital for any organization especially the company engaged in the business of consumer goods; 2.Delivering superior, innovative products to the marketplace, it is very important to keep a keen watch on the improving trends in technology and fashion to and adjust the quality of the products to suit accordingly to the changed conditions there fore this good strategy which can keep the customers behavior intact with the compa ny product; 3.Making the company's supply chain a competitive advantage, through operational discipline and excellence, the company supply chain also plays important role in the business sine it is ultimate wing which enables to reach the company product to the intended audience if this supply chain is not monitored, managed and not made at competitive and advantageous to the end audience the market for the product will immensely effect; and 4.Accelerating growth through focused execution, construction and planning of the strategies only the first step towards achieving the aimed growth of the industry the aims and objective can be achieved only when they are implemented and put into execution. The communication strategies of the company with its audience includes the marketing communication teams these teams which include the supplier chain, distribution chain and the sales divisions; Posters this mode of communication leaves impressions on the consumers about the company products, the posters depicting quality and its feature of the product the company wants to communicate to the intended audience; Trade shows and Displays, trade shows and displays are also effective means of communication.

Wednesday, February 5, 2020

Research Paper Essay Example | Topics and Well Written Essays - 750 words - 14

Research Paper - Essay Example The invaders moved forward taking a North wise course and captured several other towns such as Beirut. The eminent collapse of German superiority and the failure of the European western front led to the collapse of the war in the Middle East. (Oschsenwald 375) Consequently, there was the formation of treaties such as the Paris Peace Conference, which happened in a time span of not more than two weeks after the end of the war in the Middle East. For this case, Germany entered the armistice with forces of the Entente Allies and officially ended the war. The Paris Peace Conference developed peace in the Middle East. However, there was a challenge in the course of development of the peace movements because Germany dominated the agenda with more problems than any other did. The Middle East conflict was also a concern among the London Pact that happened in 1915, the Sykes-Picot Agreement, Balfour Declaration, and others (Oschsenwald 380). Another problem during the Paris Peace Conference was the fact that British and French powers, that were the strongest powers of the time, pursued their interests rather than that of other nations. For instance, the advisers to the then British Prime Minister, David Lloyd told him to consider the Middle East as a prize. On the other hand, the French powers led by Georges Clemenceau considered a control over the straits of Syria and Southern Anatolia. They also hoped to have a French advisor for the Ottoman Sultan. Oilmen, bankers, merchants, missionaries, humanitarians, and bondholders also converged for the Paris meeting to push for their interests concerning the Middle East (Woodward 34). Zionists succeeded in incorporating a version of Balfour Declaration and benefited from approval by the League of Nations. There were other movements and treaties such as the San Remo agreements and the Treaty of Sevres. The former was because of the failure of the Paris peace meeting to yield mu ch fruit for the